Lisa Y. Chen and William H. Lauffer
While the popularity of mobile phones has grown enormously in recent years, mobile shopping (m-shopping) is becoming a new marketing channel where marketers can use to display or deliver their products or service. Despite mobile shopping increasing significance, there is still a lack of research work in this filed, the objectives of this study are sought to be achieved through examining factors connected with m-shopping quality, perceived usefulness, customer satisfaction, and purchase intention. A self-administered questionnaire is used as a quantitative evaluation method for data collection. This study uses the partial least squares (PLS) analytical tool to examine the model. The results were fully supported proposed model. The implications and suggestions for the further research are also discussed in this study.
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